“Simplicity is the ultimate form of sophistication” is my favorite design motto. As a product designer, my superpower is to make a product/service meaningful and delightful through empathy and also by being data-informed.
Put myself in user's shoes and understand the pain points throughout the entire end-to-end experience.
Define the user needs and project goals by identifying the project‘s position within competitions.
Whiteboarding and brainstorming are essentials to the design thinking process and it’s as important as doing design explorations to me.
Let the work to explain themselves! I build click-through prototypes for getting feedbacks from peers and communicating with engineers.
User testing is amazing. It’s how I validate my design work and collect user feedbacks.
The key to testing early in the development process and keep reiterating the design based on user research findings.